Canine Career Path Last Updated: Aug 2nd, 2005 - 10:43:30


Dog Psychologist - The Fascinating Profession that Doesn’t Exist
By Tanya Sousa
Aug 2, 2005, 10:36

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A typical client of the dog trainer/psychologist.
Uses with permission from Ami Moore.
Searching the Internet for ‘Dog Psychologist’ let me to pages and pages of links. But when I searched individual web sites for someone who sounded like a professional, I was amazed to find few I would actually contact. Then I came upon Ami Moore’s site and found out why I was having such a hard time determining who was a reputable “dog psychologist.” Even though there were pages of results and people do use the term, the position, “Dog Psychologist” technically doesn’t exist.

The definition:
“I call myself a dog psychologist, since I use my non-dog therapeutic skills to rehabilitate the dog’s body and mind and my dog training skills to communicate with the dog on his level with his language.” Ami Moore, also known as a “dog whisperer,” explained. For Moore, these non-dog therapeutic skills include deep pressure work, sensory integration, sensory modulation and sensory discrimination skills. You probably won’t recognize these terms unless you’ve worked as or with a Special Education teacher for children with learning disabilities, autism and the like.

So what is a “dog psychologist” really? Moore maintains she is a professional dog trainer who “is an expert at changing a dog’s behavior mentally and emotionally in real time, in a real way, in a hands-on manner without the use of medications or elaborate contraptions.” Her website says a professional dog trainer truly effective enough to be labeled a “dog psychologist” or “dog whisperer” is a person who both understands dogs enough and has studied and practiced enough to have a grab-bag of techniques.
After reading different web sites, I would add that not only does a “dog psychologist” have a grasp on how dogs think differently from people, but also on how people think differently from dogs. Moore knows how to pull these differing languages/ways together so the two species live in harmony.

Other people who call themselves “dog psychologists” may actually be “vet behaviorists” or “applied animal behaviorists.” A vet behaviorist is a licensed vet who sought additional training in solving companion animal behavior problems, usually with the use of medications or equipment changes. The “applied animal behaviorist,” Moore explains, is an academic who specialized in some aspect of zoology or even social work or English and “decided to hang out a shingle as a ‘dog behaviorist’.”

Getting started:
“Some dog trainers learned their skills from their mothers or fathers. Many dog trainers had other careers before deciding to make their avocation a vocation,” Moore said in an e-interview. “I would suggest finding a dog trainer that you admire and attempt to have this trainer take you on as an apprentice. This can be tough. There are people out there who will waste your time and keep you cleaning kennels for years and never teach you anything useful about dogs.”

“The other option is dog school. I like the dog school route because the education process is condensed and you can learn so much in such a short span of time. In addition, the instructor or school is committed to making you succeed since his product is a dog trainer that is successful.” Moore advises choosing a dog training school as carefully as choosing a mentor. “A ‘dog school’ must have a wide variety of dogs for you to experience. A dog school without dogs won’t teach you anything about training dogs. It would be like going to a cooking school but you never cook!”

Moore added that one-shot classes and seminars are good for continued education, but unless you already have a lot of experience, there probably won’t be enough information to keep yourself safe or profitable.

Income potential:
“I know dog trainers (aka: dog psychologists) that are making half a million a year, and I know other dog trainers that are starving. I am in the middle range: low six figures,” Moore shared. You could increase your income from good marketing, quality product translating into increased business and location. One advantage that Moore gives is her willingness to travel to homes to work with dogs and their families. However, she offers “boot camps” as well. In this way, she is able to meet the needs of more clients as opposed to losing some to inflexible schedules.

Rewards and challenges:
“The rewards are being independent, making dogs happy and making people happy. The challenges are the same as in any other business: keeping your clients happy, keeping yourself sane and making a profit (emphasis added). Successful dog trainers know how to train dogs well, they have great people skills and they understand that they are not selling a product called ‘dog training;’ they understand they are selling a state of being: ‘happiness’,” Moore wrote. “I found my calling, and it is as a dog trainer/dog psychologist. I am master of my destiny and I help people find happiness. Is there anything better?”

For more information, visit Ami Moore’s website at
http://www.doggiedoright911.com/ or call 847-284-7760.

About the Author: Tanya Sousa is a Guidance Counselor, artist and author who lives in the green mountains of Vermont with three border collies, three cats and a very tolerant husband. Her most current publication is Can Dogs Read? Starting and Implementing a Literacy Program, which will be coming to print in July.



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