They snore, they drool, they’re hairy, and they’re better at Instagram than you are. No, we’re not talking about your ex – we’re talking about dogs.
The phenomenon of canine influencers has become a lucrative business for their smart media owners. Famous kids work with brands, sell merchandise, and even publish books!
None of this would be possible without the involved communities who follow these hairy personalities online.
Read on for facts and stats on many good boys and girls, plus some tips on how to make your furry friend Insta famous.
The world’s most famous Instagram dogs
Famous Instagram dog # 1: Jiffpom (10.2 million subscribers)
Say hello to the cutest Pomeranians you’ll ever see on Instagram. Jiffpom is the most followed dog on social media in 2021 with over 10 million followers on Instagram.
But Jiffpom also has some serious IRL (collar?) Achievements. He is a three-time Guinness World Record holder and co-star in Katy Perry’s “Dark Horse” video. Jiffpom is also the face of a wall calendar with 50 5-star reviews on Amazon.
Main collection: A good photoshoot gives you content for days. The folks at Jiffpom organize photo shoots with cute props or outfits and share the results over time. This creates a great mix of highly aesthetic content in their diet. And no one seems to see the same outfits more than once, as long as the pretty photos keep coming.
Famous Instagram Dog # 2: Doug the Pug (3.9 million followers)
Now Doug is really something. This handsome pug is an actor and a 2 times Winner of the People’s Choice Award.
Doug has a big heart and uses his fame for good. Its owners have a non-profit organization, the Doug the Carlin Foundation, whose mission is to “bring joy and support to children struggling with cancer and other deadly diseases”.
Main collection: Use your platform to give back to the community. We would say this is the best way to use social media to practice charity and help the needy.
Famous Instagram dog # 3: Shinjiro Ono (2.5 million subscribers)
This charming Shiba Inu from Japan is not only a professional model that many parades can admire, he is also a business mogul! Maru’s online store contains clothing, accessories and home items. Everything is perfectly marked – and perfectly adorable.
Main collection: Once you have a large following, consider creating a branding line for your personal brand. If your followers are highly engaged on Instagram, they might also want to show you their love in real life!
Famous Instagram Dog # 4: Bulldog Blogger (2.2 million subscribers)
Russia’s most famous dog influencer Bulldog Blogger loves pop culture. Catch him at the costume shop and try to choose between a Wookie outfit and one inspired by the Old West.
Main collection: Photos look great, but try to grab your audience’s attention with videos and slideshows. Test which type of content drives the most engagement and use that information to refine your strategy.
Famous Instagram Dog # 5: Tuna (2.1 Million Subscribers)
Tuna and her smile touched the hearts of over 2 million Instagram followers. This handsome little dude loves dressing up for his fans and is even open to movie screenings for fans celebrating special occasions. Tuna also has a secondary account (@reisende) documenting his exciting journeys.
Main collection: Try the longer Instagram captions! The people who help Tuna run her Instagram empire have descriptive captions and their followers are responding! Inspiring your followers to connect with your account is the biggest step in building a truly engaging online community.
Not convinced? Discover our experience, where we tested if Instagram posts with longer captions get more engagement.
Famous Instagram dog # 6: Maya the Samoyed (2 million followers)
Maya, a majestic white floof, can at first glance be mistaken for a polar bear (hence her Instagram handle, @mayapolarbear). But she is a gentle giant who will melt your heart. This glamorous pet influencer isn’t just big on Instagram – Maya also has a thriving YouTube channel with 1.85 million subscribers!
Important collection: Make roles! Do it! The format has become popular, and it will only get bigger. Like Maya, you can start with your own popular Reels trends.
If you’re wondering if posting roles might improve your overall Instagram engagement, look at our experience, where we tested the hypothesis.
Famous Instagram Dog # 7: Kler (1.7 million subscribers)
Kler may just be the world’s most popular dachshund, or a winning dog. This precious girl regularly posts photos with friends, dogs and people. Kler’s adventures and social gatherings are also shared on his verified Twitter account with over 800,000 followers.
Main collection: Connect to other platforms. Also, like Kler, try to create an engaged audience outside of Instagram. This will help you reach a larger audience and identify more opportunities for growth.
Famous Instagram Dog (s) # 8: Harlow and Sage (1.7 million followers)
This canine report originally documented the lives of two attractive puppies, Harlow and Sage. And although Sage has sadly passed away, the doggie family has grown and now consists of four new members: Indiana, Reese, Ezra and Mae. These little ones don’t play dress-up – they are just perfect by nature.
Main collection: Use the highlights of the story! Harlow & Co. has put popular stories and Q&A on their account so that their followers can easily visit their most memorable content.
To bring the highlights of your story to life, check out our a guide to creating beautiful highlight covers.
Famous Instagram Dog # 9: Maddie (1.3 million subscribers)
Maddie is photographer Theron Humphrey’s best friend and the best model he could wish for. The duo travel together and their photo journal is something you don’t want to sleep on. Campers, canoes, multi-family homes and compound interiors – this report has it everyone.
Important collection: Define your aesthetic. A neat and consistent diet that is recognizable you will keep your subscribers coming back for more.
Famous Instagram dog # 10: Manny the Frenchie (1 million followers)
Manny is a sophisticated bulldog. On top of that, he’s the sweet face of an Instagram account with 1 million followers, but is also the author of a book “Manny the Frenchie’s Art of Happiness” (although we suspect a nigger was involved. ).
Main collection: Use IGTV. Longer videos can give your audience a better understanding of who you are and what matters to you. Mannie, for example, uses IGTV to document his visits and donations to animal shelters.
How to make your dog famous on Instagram
To be coherent
Make nobody Instagram fame takes work – dogs are no exception.
According to Adam Mosseri, Head of Instagram, posting 2 feed posts per week and 2 stories per day is great for creating in-app follow-up.
Set up an Instagram to make regular posts a snap content calendar and use a social media editor like Hootsuite to pre-schedule posts.
Use different content formats
To keep your account exciting – and your audience interested – make sure you take advantage of all of the different content formats available on the platform.
Regular photo or video posts will help you appear in your followers’ feeds. Stories are a great way to connect with viewers (for example, via polls or questions) and reels can help you reach new audiences through the âReels and Explore Pageâ tab.
Try all of these options and track the performance to find your perfect mix of content.
Engage with your audience
This is great advice for humans as well as dog influencers.
Once you get started, your fans are likely to connect with you in comments and DMs. Make sure you reply to as many posts as possible to make your followers feel valued and appreciated. Nurturing conversations also increase your account engagement rates.
Index: Accounts with high engagement rates are likely to work with brands!
Place at the right time
Finding the right time to post is key to reaching your audience and gaining significant engagement. You should post when your next one is online to give them the chance to connect with your content while it’s fresh.
Find out how to find the best time to post in this Hootsuite Labs video …
â¦ Or use Hootsuite’s Best Publish Time to get personalized recommendations. This Hootsuite feature tells you when to post for maximum reach or engagement across all of your social media accounts:
If we learned one thing from our analysis of the ten most popular Instagram doggos, it’s the people. love dogs in costumes. So go ahead and create a fun wardrobe for your future Instagram star. Just make sure your puppy can play dress up!
While running an Instagram account for an animal influencer can ultimately become famous and establish paid partnerships with brands, remember what it ultimately comes down to: having fun with your dog and sharing those moments with a dog. online audience of dog lovers.
Make sure you and your puppy don’t stray too far from your comfort zones when creating content. Safety and well-being must always come first! And cranky puppies are best left alone (or treated with treats and hugs – not extended photoshoots).
In addition to following your favorite dog influencers, you can also use Hootsuite to schedule posts and manage your brand’s Instagram presence. Try it out today.
Create, analyze and easily schedule Instagram posts with Hootsuite. Save time and get results.