Dog shows will feature French Bulldogs bred with extremely flat faces that are dangerous to their health in the Kennel Club’s new action.
The dog protection organization has introduced strict rules for breed standards and updated their guidelines to reflect those growing problem that “Frenchies” with “deformed” traits are bred to make them look “cute”.
According to the new rules that were introduced yesterday, the brachycephalic breed must be one well-defined snout, which should also be âclearly visible in profileâ.
The instructions also state that the dog’s nostrils should be “visibly” open, The telegraph reported.
It comes after researchers found that the demand for “flat-faced” puppies like French Bulldogs and Pugs, which have been favored by celebrities in recent years, increased during the coronavirus pandemic, with searches for them in April and May May increased by 225 percent in 2020.
French Bulldogs bred with extremely flat faces that endanger their health are being devalued in dog shows according to new guidance from the Kennel Club

Bill Lambert, Kennel Club Health and Welfare Expert, said: “Certain health problems in French Bulldogs have been negatively impacted by their tremendous popularity, and we remain very concerned that exaggerations that are perceived as’ cute ‘,’ look or sound, were gradually seen as normal and even desirable.
âAll breed standards are regularly checked, informed by ongoing breed-specific health data and it is expressly pointed out that physical exaggerations should be avoided.
âThese changes to the French Bulldog breed standard are designed to ensure that it cannot be misinterpreted and that dogs are bred with their health and wellbeing an absolute priority.
âWhile the breed standards are not really a point of reference for the vast majority, we hope this reparation sends a strong message about the importance of making sure the puppy you have bought does not have exaggerated traits.
“We hope this, along with our respiratory function scoring system for breeders and owners – and the further brachycephalic health research to which we are committed with the University of Cambridge – will help improve and improve the health of the breed protection.”
Dr. Laura Hamilton, veterinarian and health coordinator for the French Bulldog breed added, “Many people love owning French Bulldogs, but it is important that the public is aware of the breed’s complex health concerns and that health takes precedence over, what they may think is “cute” admits. , and that breeders do everything possible to produce healthy puppies.
“While these changes to the French bulldog breed standard are important, social media can often affect the appearance of dogs these days to the experts and find a responsible breeder who will examine their dogs for health.”
Brachycephalic dogs, also known as “flat faces” because of their short snouts, can suffer from a number of health problems, including eye, spine, and skin problems.
The soft tissues in the nose and throat of some of these dogs can also make it difficult for them to breathe normally, resulting in profuse wheezing or loud breathing.
In recent years, the breed has seen a surge in popularity with celebrities including Lady Gaga, Reese Witherspoon, Hugh Jackman, and Reese Witherspoon.
However, the Brachycephalic Working Group (BWG) said the surge in demand for these dogs has created one of the most pressing welfare problems for dogs in the UK.
Last year Statistics from PDSA, released by BWG, showed that Google searches for âbuying a puppyâ in just one month of lockdown in the UK increased 175 percent from the average.

In recent years, the breed has seen a surge in popularity with celebrities including Reese Witherspoon (pictured with her dog Pepper).


Famous faces like Dwayne Johnson (left) and Lady Gaga (right) have also shared pictures of their French Bulldogs on social media
Searches for French bulldog puppies using the Kennel Club’s Find a Puppy tool also increased 225 percent in April and May 2020 as people stayed home compared to the same time last year.
Data from the Kennel Club also showed that the increase in registered French Bulldogs had increased 1,682 percent since 2010.
The BWG previously warned that this increased demand for flat-faced puppies fueled by the pandemic could exacerbate the already grave health and welfare crisis of these breeds.
And in 2017, the organization wrote an open letter to advertisers urging them not to use flat-faced dogs as advertising media in the media.
Commenting on the latest measures, Dr. Dan O’Neill, Chairman of the Brachycephalic Working Group: âThe BWG welcomes the changes to the French Bulldog breed standard as it has worked together to come up with proposals based on scientific evidence.
âThese changes show that all breeds can and must evolve to address serious conformation-related health problems.
“We encourage aspiring owners to put health, welfare and temperament above human desire when choosing a breed, and we encourage more people to” stop and think before buying a flat-faced dog “.