Usage patterns in canine and feline veterinary care, customer priorities, and demographics

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DUBLIN, February 22, 2022 (GLOBE NEWSWIRE) — The “Veterinary Services in the United States: Competition for the Pet Customer, 3rd Edition” Report has been added ResearchAndMarkets.com Offer.

Across the pet industry, a unified focus on animal health has led key marketing and product development pushes, driven by the humanization of pets and pet owners’ deep involvement in pet care.

This trend has led parents of pets to insist on, and pay for, quality services and products that are proven to provide health benefits that match those they are seeking for themselves. With increasing human health concerns over COVID-19, pet owners‘ increased focus on the health of their fur babies was a natural side effect, especially as they rely even more heavily on the company and comfort of their pets.

This report focuses on dog and cat owners and provides a comprehensive and detailed insight into competitive dynamics around the veterinary supply customer, including:

  • Post-COVID-19 pet ownership perspective

  • Veterinary care usage patterns, customer priorities and demographics

  • Trends and opportunities in intersecting service markets: non-medical pet care services (such as grooming, housing, and education) and health insurance (including pet insurance and wellness plans)

  • Trends and opportunities in overlapping product markets: veterinary medicines, dietary supplements and pet food

Main topics covered:

Chapter 1 summary

  • Current and forecast revenues from the veterinary sector

  • Veterinary revenue by service and product classification

  • Share of veterinary medicine in pet grooming service revenue

  • Nursing, insurance are the growth categories

  • Veterinary expenses per customer household

  • Share of veterinary revenue by animal species

  • Veterinary Expenses: Dogs vs. Cats

  • All roads lead to channel trends

  • The retailing of veterinary and pet grooming services

  • Digitization of animal health beyond e-commerce

  • Utilization rates for veterinary services

  • Reasons and patterns for vet visits

trends and opportunities

  • Older, overweight pets

  • Focus on cats

  • Competition for online sale of pet medicines

  • Pet supplements in the age of pandemic

  • Playing the Vet card in Pet Food

Chapter 2 the veterinary sector

  • context of the pet industry

  • The bedrock: pet population

  • A bird’s-eye view of the competition in the pet industry

  • Not just omnichannel, but omnimarket

Overview of the veterinary sector

  • Veterinary service operator and industry corporatization

  • Vets face the Covid opportunity

  • Local vets step up in Covid era

  • Success of Curbside “Concierge”

  • Veterinary revenue by service and product classification

non-medical veterinary pet care services

  • Share of veterinary medicine in pet grooming service revenue

  • Nursing, insurance are the growth categories

  • Note on the animal insurance data

  • Demographics: Non-medical pet care services and pet insurance/health insurance

  • Veterinary expenses per customer household

  • Share of veterinary revenue by animal species

  • Veterinary Expenses: Dogs vs. Cats

Channel and digital trends

  • All roads lead to channel trends

  • Online vs. brick-and-mortar shares of pet product sales

  • The retailization of veterinary and pet grooming services

  • The role of the internet in pet health information beyond e-commerce

  • Digitization of animal health beyond e-commerce

  • Telemedicine and “smart” product trends

Customer sample for veterinary services

  • Utilization rates for veterinary services

  • Reasons for vet visits

  • Pattern by number of vet visits

  • Detailed demographic tables

trends and opportunities

Chapter 3 Overlapping Product Markets: Pet Medicines

  • Category overview

  • Sale of pet medicines

  • market composition

  • Prescription Vs. OTC Marketers

  • Zoetis

  • note

  • Boehringer Ingelheim

  • Elanco

  • Other leading pet medication suppliers

  • Revenue share by channel

  • Demographics: Veterinarian Vs. Internet Consumers for Flea Control Drugs

trends and opportunities

Chapter 4 Overlapping Product Markets: Pet Nutritional Supplements

  • Chapter Highlights

  • Category overview

  • Sale of food supplements for pets

  • Marketer of the veterinary sector

  • Elanco acquires Bayer’s animal health unit

  • Swedencare is expanding in North America

  • Veterinary vs. OTC among the leading dietary supplement manufacturers

  • Pet Supplement Shares by Channel

  • Customer base for pet nutritional supplements

Chapter 5: Overlapping Product Markets: Veterinary Pet Food

  • Category overview

  • Whole sale of pet food

  • Dog vs Cat

  • Dry vs. Wet

  • The case for fresh

  • marketer of veterinary pet food

  • Revenue share by channel

  • The growth in internet shopping is flattening out the performance of other channels

  • Cross-channel pet food shopping patterns

  • Customer base for veterinary pet food

  • Demographics: Veterinarian Vs. Internet Consumers for Pet Food

trends and opportunities

  • The retail vet card

  • The sales paradox

  • The influencer irony

  • The challenge of Fresh

  • The return to science-based and veterinary diets

  • Meeting the needs of older pets with special needs

For more information about this report, see https://www.researchandmarkets.com/r/5uqbfd

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