LONDON — OMNI, a veterinarian-backed plant-based dog food startup, announced on January 20 that it has raised £1.1 million ($1.2 million) from investors to support the company’s expansion plans support. The company was founded in 2020 by veterinarian Dr. Founded by Guy Sandelowsky and Shiv Sivakumar.
First round investors include ProVeg International, Kale United, Purple Orange Ventures, Trellis Road and Shiocap. Other investors include Vera Baker, Brendan Robinson and FoodHack.
“Plant-based proteins for pets are growing in popularity due to general concerns about pet health and welfare, as well as an overarching concern about sustainability,” Baker said. “Guy and Shiv have caught a booming trend and they’re smart enough to make it happen.”
In 2021, OMNI joined the ProVeg Incubator’s Accelerator program, which helps companies using plant-based proteins to boost their growth.
“Plant-based alternatives are changing the food industry,” said Albrecht Wolfmeyer, head of the ProVeg incubator. “Now the pet food industry is ripe for change. OMNI is part of a new generation of impact-driven pet nutrition companies focused on sustainability and health.”
With its new investors, the company plans to expand its products to include a line of plant-based dog treats. The treats target health issues common in dogs, including anxiety, skin issues, and joint problems.
The company is dedicated to providing dog owners with 100% whole food, plant-based foods that are healthy for dogs and good for the environment. Since its UK launch in May 2021, OMNI has seen an average increase in monthly revenue growth of 55%.
“More and more pet owners are going vegan, vegetarian or flexitarian, and many are taking their pets with them,” Sandelowsky said. “This market is already worth many billions of dollars a year globally and it’s only going to get bigger – maybe much, much bigger.”
According to research provider Insight Partners, the global vegan pet food market is expected to reach $15 billion by 2028.
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