Wendy’s, Smokey Bones, Lazy Dog Restaurant & Bar win MenuMasters


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Restaurants that have shown adaptability and perseverance in their culinary development during the pandemic will be honored at this year’s edition MenuMasters celebration thrown by Nation’s Restaurant News, sponsored by Ventura Foods on the evening of October 4th at Mile High Station in Denver.

The new winners are:

Best new menu item: Wendy’s

The new “item” is the entire breakfast platform of the express service chain, which Rollout at the most inopportune time, beginning of March 2020, continued to perform well and contributed to increasing sales.

Best Limited Time Offer: Smokey Bones

The casual dining chain launched a comprehensive line of meal sets a month into the pandemic, including raw proteins and side dishes for guests, which can be prepared at home to adapt to customers’ needs during the crisis.

Best menu / line extension: Lazy Dog Restaurant & Bar

The casual dining chain has grown with the introduction of TV Dinners – frozen meals in compartments ready to warm up at home, with options like chicken enchiladas, pot roast, and fish and chips, complete with side dishes and desserts. The new line has proven so successful that Lazy Dog is constantly expanding the variety available, including kid’s meals for $ 6.

In addition, as previously announced, Denver chef and restaurateur Jennifer Jasinski is inducted into the MenuMasters Hall of Fame.

Jasinski is the head of Crafted Concepts that The restaurants Rioja, Bistro Vendôme, Stoic & Genuine and Ultreia in Denver as well as Ultreia Paella Catering. She was instrumental in making the Mile High City a culinary destination.

“This is an amazing group of award winners, exemplary of the resilience and adaptability that the hospitality industry as a whole has shown over the past 18 months, and I can’t wait to honor them in Denver in October,” said Bret., Senior Food & Beverage Editor for the NRN said Dorn. “We’ll finally have the chance to celebrate last year’s winners.”

The 2020 winners, Also honored at the party are Popeye’s Louisiana Kitchen for its industry-changing chicken sandwich, Velvet Taco for its ever-evolving Weekly Taco Feature, Buffalo Wild Wings for redesigning its entire menu, Burger King for introducing its meatless Impossible Whopper nationwide, Chipotle Mexican Grill for its health-oriented lifestyle bowls and dog house as a trendsetter in menu innovations, cooperation with other chefs and social commitment.

Last year’s “innovator”, Sarah Grueneberg and Hall of Fame Inductee Thomas Keller will be honored at a later date.

MenuMasters is an invitation-only event for executives in the hospitality industry. For more information about the gala and how to participate, please visit informaconnect.com/menumasters/.

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