Wienerschnitzel has just launched its first vegan hot dog in all 327 locations

Wienerschnitzel, the world’s largest hot dog chain, has just added vegan hot dogs nationwide at all 327 locations in 10 states. New options at Wienerschnitzel include Field Roast’s Signature Stadium Dog, a new vegan hot dog from Field Roast made from peas, brown rice and fava bean protein and doubled with maple hardwood wood chips and a combination of steam and dry warmth is smoked.

“Few foods arouse passion like hot dogs, and we are proud to satisfy the typical American hot dog demand for plant-based consumers across the country through our ongoing partnership with Wienerschnitzel,” said Dan Curtin, President of Field Roast’s parent company Greenleaf Foods said in a statement. “It’s an honor to work with such a popular and iconic restaurant chain where hot dogs aren’t just an option – they’re the focus of the menu.”

Field Roast’s vegan hot dogs are available for a limited time in three options on the Wienerschnitzel menu: Backyard (with American milk-based cheese, a cucumber spear, tomato, ketchup and mustard); Barbeque Veggie Dog (served with barbecue sauce, cucumber spear and onions) and Chicago Veggie Dog (with cucumber skewer, tomato, sport peppers, onions, relish, mustard and celery salt). The buns used are free from animal products, which means The Backyard Veggie Dog can be ordered vegan without milk-based cheese, while the other two options are vegan with no modifications.

Wienerschnitzel is promoting its new Veggie Dogs with a voucher worth 1 USD valid until January 31, 2022.

Vegan hot dogs arrive at Wienerschnitzel

Americans consume roughly 20 billion hot dogs a year, and with the Wienerschnitzel (which serves more than 120 million hot dogs annually) they now have three meatless options that are better for animals, human health, and the planet. The national launch of Field Roast’s vegan hot dogs follows a successful 30-unit test the hot dog chain conducted last February.

“We are excited to introduce the plant-based Field Roast dogs system-wide following the great response from consumers to our market tests in California, Texas and New Mexico,” said Doug Koegeboehn, Wienerschnitzel’s chief marketing officer, in a statement. “Consumers are eager to try plant-based options, and those who have tried our Veggie Dogs keep coming back to learn more. We look forward to making the product even more accessible with this national expansion. ”

Iconic hot dogs get a meatless makeover

In addition to Wienerschnitzel, Field Roast’s new smoked vegan hot dogs have helped other iconic hot dog-centric companies offer a meat-free option. Last year, fusion street food pioneer Roy Choi added Field Roast’s vegan hot dog to his iconic Los Angeles Kogi truck. There the vegan hot dog is part of The Home Run, which contains Choi’s signature Kogi coleslaw, coriander, onion and lime relish, salsas roja, verde and naranja, roasted sesame seeds and is doused with vegan cheese from Field Roast’s sister brand Chao Creamery and is served on a toasted bun. Choi and Field Roast have also signed a long-term partnership in which the chef will introduce Field Roast’s plant-based meats and cheeses to the culinary community.


Field Roast hit another homerun last year when it partnered with the Los Angeles Dodgers baseball team to create a vegan version of the popular Dodger Dog. The Plant-Based Dodger Dog, made with a selection of rubbers, is now available in select concessions and suites throughout Dodger Stadium during home games.

And perhaps one of the most iconic hot dogs in the US, Nathan’s Famous, was also given a plant-based makeover last year. The New York-based restaurant chain and food company is known for its annual hot dog food competition and has created the plant-based Coney Island hot dog in collaboration with vegan brand The Meatless Farm. In April 2021, Nathan released his first meatless hot dog as a kit, which is available for purchase through his website (where it is currently sold out) with the promise of adding the new option in its physical locations in New York, Connecticut, Florida, and New Jersey and other outposts in the near future.

For more information on vegan hot dogs, visit:
What are vegan hot dogs? Plus: The 7 best brands to try out
IKEA launches $ 1 vegan hot dogs in Australia
Subway UK has just launched bacon-wrapped vegan hot dog subs

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